There are few parts of the world that have attracted quite so much attention and admiration as business destinations in recent years, as the Gulf Cooperation Council (GCC) region.
By no means merely a loose grouping of relatively likeminded states, the GCC – comprising the six Middle Eastern countries of Saudi Arabia, Kuwait, Qatar, the United Arab Emirates (UAE), Bahrain, and Oman – is a long-established political union and economic powerhouse.
Although the GCC has formally existed since 1981, the present era is an especially exciting one in which to put in place business roots here.
The years immediately following the COVID-19 pandemic have been characterised by high inflation, punishing interest rates, and geopolitical uncertainty in much of the rest of the world. The states making up the GCC, however, have ranked among the fastest-growing emerging markets during this time.
Don’t overlook these aspects if you are interested in business activities in GCC states
The recent excitement about the GCC region from across the global business spectrum can be partly attributed to the rapid pace at which the alliance’s member countries are transforming and diversifying their economies away from oil.
This, combined with the entrenched advantage the GCC’s geographical position affords it – at the crossroads of Asia, Africa, and Europe – should make it unsurprising that entrepreneurs from around the globe are showing such a strong interest in the new and emerging market sectors here.
However, if you are among those enterprising individuals with an interest in establishing a commercial presence in one or multiple GCC states, there are a few key things you will need to know. Your awareness and understanding of these aspects will help power your eventual success in the region.
The central role of religion in this part of the world
The six countries with membership of the GCC are similar in their political and cultural identities. This very much extends to the profound part Islam plays in the lives of residents here.
Islamic culture permeates many elements of the region’s business practices. This encompasses, for example, financial principles such as interest (riba) being prohibited in Islamic banking, as well as the observance of prayer times, and the month of fasting.
The importance of cultivating strong business relationships
If you are accustomed to archetypally “Western” ways of negotiating and doing business, it is crucial to be aware of – and get attuned to – the comparatively more relaxed Middle Eastern culture in such matters.
Business relationships in the GCC region often place as strong an emphasis on the “relationship” aspects as they do on the “business” ones.
Hospitality is ingrained in the business culture here, meetings often beginning with traditional gestures, such as the serving of coffee or dates. The business sphere in this part of the world largely centres on partners building trust with each other, understanding their mutual goals, and putting in place foundations for long-term, harmonious collaboration.
How an Employer of Record service can help lighten your burden
There is always a certain complexity inherent to the task of expanding one’s business to other parts of the globe. This is no less the case for entrepreneurs who are considering involving themselves in the GCC market, particularly if they intend to recruit talent based in one or more of the union’s member states.
Whether you are worried about keeping on top of the international payroll challenges that could multiply for your business if you launch a presence in the GCC, or you are concerned about other aspects of achieving compliance with local laws and regulations, an Employer of Record (EOR) service could greatly help make your life easier.
An EOR such as Aspirock can serve as the legal employer of your staff in one or several GCC countries. This means it will be the EOR, rather than your business, that is directly responsible for managing and ensuring compliance in relation to such matters as payroll, taxes, and workers’ compensation. As a result, you can be freed up to devote more of your time and energy to growing your core business in the GCC region.
To learn more about what partnering with the best-suited EOR service could mean for your organisation as it looks to expand, please don’t hesitate to contact the Aspirock team.